Lately, I have been on this project to find local talent that is not affiliated with our Unsigned & Unleashed program. It has opened my eyes as to how different bands approach the process of marketing and promotion of their brand.
THE GOOD: Some acts utilize REVERBNATION and tie that in to their Myspace and Facebook accounts. I feel this is smart. This site allows you post a bio and your music all in one spot. On Facebook, you have to "like" the band in order to hear everything that the band has available on that page.
THE BAD: Some acts have a bio that is longer than it needs to be. I don't need to know that this guy left your band due to personal issues. Nor do I need to know the minutia about forming the band. Keep it simple. Date of inception, influences, key members, comparable bands, shows played.
THE UGLY: Who does not include a contact name or phone number on a page featuring your band? You never know who is looking at your page for a possible booking. If you cannot be contacted (without the aid of Facebook or Myspace contact) you are missing out on opportunities. ALWAYS include a contact email address. Make it generic - yourband@gmail.com, mybandisawesome@yahoo.com, holycrapweareamazinglive@live.com
If opportunity knocks at the door, do you answer? What if opportunity doesn't know where you live?
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you kick ass at rocking from kevin
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